The Golden Rule of J. C. Penney

J.C. Penney a true shopping story:

Impressions

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 . By T.V. Antony Raj

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If you are living in America or visited US, I am sure you would have shopped at JCPenney at some time or other. J. C. Penney Company, Inc., commonly known as JCPenney is a chain of American mid-range department stores based in Plano, Texas.

On April 14, 1902, when he was 27 years old,  James Cash Penney  began his career in retail management when he opened his first store in Kemmerer, Wyoming, in partnership with Guy Johnson and Thomas Callahan. He named it “The Golden Rule.”  In fact, when Penney opened his first several stores they were called that. Two more stores were created with his participation.

In 1907, when Johnson and Callahan dissolved their partnership, Penney purchased full interest in all three locations.

By following rigid economies and selling for cash, Penney made substantial profits and eventually established a chain of such stores.

By 1912, Penney had 34 Golden Rule stores in…

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