As We Speak: The iPad


Kevork Djansezian                 / Getty Images

Apple Senior VP of Worldwide Marketing Phil Schiller shows the “Retina” display on the new iPad.

The new iPad will have an A5X chip, which is a quad-core processor. It delivers four times the performance of the iPad 2.

The camera on the new iPad has a 5-megapixel center, optics with an IR filter, and some nice controls to maximize picture taking. As you may expect from the camera and the screen, you can shoot 1080p video with this baby.

There’s voice-to-text for emails and other text-input windows, but it doesn’t look like there’s full-blown Siri here, which seems odd. The voice is some guy’s voice, not the sultry Siri we’ve come to know (in the U.S.).


Jeff Chiu                 / AP

Apple CEO Tim Cook introduces the new iPad during an event in San Francisco, Wednesday, March 7, 2012. The new iPad features a sharper screen and a faster processor. Apple says the new display will be even sharper than the high-definition television set in the living room.

Cook called the iPad the “poster child of the post-PC era,” and says that for most users, it’s the preferred device for email, Web browsing, e-reading and gaming, activities previously done by a range of competing products.

Product demos for the new iPad show game previews from Namco and Epic games, and a Sketchbook update from Autodesk. (Not much to say now, but when we have video of the demos, we’ll share.)
There’s a whole new iWork and iLife out, a free update to people who already have. The new GarageBand has a Jam Session feature for simultaneous play by musicians with their own iPads.
Best of all, iPhoto finally came to the iPad, with all kinds of finger-friendly features. The controls really are cool, and you can beam photos from device to device. Crazier still, the iPhoto stuff will work on iPhone too. It will cost $4.99, and you can get it today. (More on the new iPhoto here.)



iPhoto for iPad has brushes and all kinds of other editing tools.

Before Cook got to the meat of the event, he covered the success in Apple’s retail operations worldwide, and is now discussing Siri’s global success. He announced that Siri would be available in Japan (and yes, in Japanese) immediately. He says iOS 5.1 is here, but hasn’t given other details on the update.



The first big announcement was the new Apple TV, which supports 1080p video and has an all-new user interface. Eddie Cue, head of Internet services, hit the stage to demo it. It’s available next week and will still cost $99. More on the new Apple TV here.


ROBERT GALBRAITH                 / Reuters

CEO Tim Cook speaks during an Apple event in San Francisco, California March 7, 2012.

Earlier: I’m here in San Francisco, at the Yerba Buena Center for the Arts, to cover the launch of Apple’s latest iPad. The  media has filed in, and executives such as Phil Schiller (SVP of worldwide marketing), Scott Forstall (SVP of iOS)  and Jon Ive (head of design) are chit-chatting in the front row.


Wilson Rothman                 /

An empty Apple stage before the news. Phil Schiller, Apple marketing head, is in the front there.

We’ll soon find out whether it’s called iPad HD or iPad 3, whether it has 4G LTE speed or plain old 3G, whether its chip has four cores or two and whether it will have laser beams strong enough to penetrate starship hulls, but precise enough to perform LASIK surgery.
OK, that last bit may not be revealed (not today, anyhow), but I’ll keep updating this story, so you can keep refreshing for more. If you want the up-to-the-minute news bites, follow me on Twitter at @wjrothman.

Live Coverage

iPad3 10 a.m. PT starting time

English: iPad 1 next to iPad 2

A Follow up on the article reblogged here on February 28th, 2012:

Once the next-gen iPad is unveiled — whether it’s called the “iPad 3” or “iPad HD” — all will be known. There will be no more mysteries, no more inaccurate reports, no more conjecture, and no more “what ifs.” – David Smith, Luxury & Brands

iPad 3 Release: Apple to Unveil HD Ecosystem at Launch Event

Happy Birthday Steve Jobs

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have. -Steve Jobs
Read more: Quotes


#Apple bump spotted! Expectations! on Twitpic

iPad 3 Illustration

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